St. Louis has always captured our imagination in ways no other city ever could. Its history as one of America’s leading cities for over a century is a reminder that St. Louis is a place worth loving.

They just don’t build cities this cool anymore, and we consider it our civic duty to provide an outlet for authentic, original products that reflect the true character of the city we love most— imperfections and all.

Our brand seeks to give anyone who shares our fetish for St. Louis an original way to show off their favorite city, no matter their flavor. From our home base on Cherokee Street for more than 13 years, we are committed to helping keep St. Louisans near and far connected to their city in STyLe!