STyLe In The Press

THE BEST & MOST UNIQUE SHOPS IN ST. LOUIS, MO

Located in Missouri along the Mississippi River lies St Louis. The city offers a wide range of shops from luxury department stores to independent boutiques, there is something for everyone...

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12 UNIQUE SHOPS AND BOUTIQUES IN ST. LOUIS

From high-end department stores to independent boutiques to quirky shops selling handmade local goods, there’s something for every shopping taste in St Louis...

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MY MODERN MIDWEST: THE QUIET GRANDEUR OF ST. LOUIS

Jeff Vines knows some people carry a negative view of St. Louis. There’s a perception that the city is “decrepit and depressing,” he says. But Vines has made it his life’s work to share the beauty and creativity inherent...

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Best Clothing Boutique

Since getting its start as an online operation way back in 2001 and especially since the opening of its brick-and-mortar location in 2010, STL-Style has been the city's one-stop shop for hometown pride...

St. Louis Character: Meet the twins who built a big business

Today STL-Style has hundreds of corporate clients, including the Saint Louis Brewery, the St. Louis Cardinals and Blues...

Best St. Louis-Inspired Wordplay

It's hard to go anywhere in the Lou without seeing a cap, hoodie or some other piece of apparel paying homage to St. Louis...

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15 St. Louis Instagram accounts to follow

STL-Style makes #4 on the list! Follow Jeff Vines of STL Style (@stlgasm)

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ETHINKSTL 151: Jeff and Randy Vines | STL – Style

Joining us today are Jeff and Randy Vines, Creators and Owners of STL-Style. Jeff and Randy are identical twins who have a fierce love for everything STL...

Best St. Louisan to Follow on Instagram

Jeff Vines is one half of the STL-Style duo (identical twin brother Randy is the T-shirt company's co-founder). Jeff Vines is also our readers' choice for the best Instagram follow in town, and it's easy to see why....

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Q&A: Randy and Jeff Vines of STL-Style

The brothers call it the “Red Brick Mama”—St. Louis, that is. What started out as a way for identical twins Randy and Jeff Vines to express their hometown pride...

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Turning to T-Shirts to Spiff Up Downtrodden Cities

ST. LOUIS As Jeff Vines pulls down the iron on the heat press in his small studio here, he is trying something far grander than simply searing another image onto another T-shirt....

When STL-Style's Vines Brothers Turn 'Farty,' Of Course It's Time to Party

Identical twins Randy and Jeff Vines, better known as the Vines Brothers, are on the cusp of a momentous occasion...

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St. Louis Region Must Learn to Tap its Potential

Right now, St. Louis is not on the list.

You know, the list of cities where things happen. Those magnets for smart, creative people, where talent, innovation and capital generate new ideas...

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Pre-cool, a Good Place For The 'Burgh

The Vines love their Rust Belt hometown, want it to become a place that other young and youngish types would love too and are trying to do something about it...

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Twins capture STL quirks to a ‘T'

Identical twins Jeff and Randy Vines, 32, may have grown up in Creve Coeur, but their hearts belong a bit further east, within the St. Louis city limits...

Vines brothers stitch a new strategy at STL-Style

Jeff and Randy Vines, twin brothers who started STL-Style as a part-time side gig to their day jobs, have built their Cherokee Street store into a million-dollar business with retail apparel and custom orders for corporate clients. They reflected on the past year and the year ahead.

BEST CLOTHING BOUTIQUE STAFF PICK

Pre-2020, STL Stylehouse was best known as the city’s go-to spot for whimsical and civic-prideful T-shirts and similar apparel. And while that’s still the case, Stylehouse has also become well-known for its entries into one of the year’s most booming new economies — the selling of face masks meant to slow the spread of COVID-19.

SMALL BUSINESS BIG MISSION

The twin brothers sell sassy St. Louis-themed T-shirts, other apparel and corporate logo products, with a client list that includes the St. Louis Cardinals, the St. Louis Symphony Orchestra and Washington U...

BEST OF ST. LOUIS 2019 READERS CHOICE

Check out this list of St. Louis's best of the best, which, of course, include STL-Style...

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How do you say '40,' 'here,' and 'wash?' Dissecting the particularities of the St. Louis dialect

Whether you’ve lived here your whole life or just moved to St. Louis, you’ve probably noticed the, erm, particularities of the way St. Louisans speak...

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Next Great Neighborhood: Cherokee Street in St. Louis

Despite the absence of a master plan, this former no-man's-land has flourished organically, cultivated by young entrepreneurs...

23 St. Louis Shops to Buy Unique Gifts, No Mall Required

STL-Style is your place for all things St. Louis. You can find t-shirts, hats, posters, stickers, postcards, totes and more embracing St. Louis pride...