STyLe In The Press
You can't spell STYLE without STL. This week on Neighborhood Treasures we check out the creative district of Cherokee Street and visit a shop like no other. Learn how twin brothers turned a side hustle into a growing business shoppers can't live without.
15 St. Louis Instagram accounts to follow
STL-Style makes #4 on the list! Follow Jeff Vines of STL Style (@stlgasm)
Vines brothers stitch a new strategy at STL-Style
Jeff and Randy Vines, twin brothers who started STL-Style as a part-time side gig to their day jobs, have built their Cherokee Street store into a million-dollar business with retail apparel and custom orders for corporate clients. They reflected on the past year and the year ahead.
Money Talks: The identical twins running a hometown business
Jeff and Randy Vines are 44-year-old identical twins. They’re also the creators and co-owners of STL-Style, a St. Louis apparel store that has become a destination for locals and tourists alike.
BEST CLOTHING BOUTIQUE STAFF PICK
Pre-2020, STL Stylehouse was best known as the city’s go-to spot for whimsical and civic-prideful T-shirts and similar apparel. And while that’s still the case, Stylehouse has also become well-known for its entries into one of the year’s most booming new economies — the selling of face masks meant to slow the spread of COVID-19.
The twin brothers sell sassy St. Louis-themed T-shirts, other apparel and corporate logo products, with a client list that includes the St. Louis Cardinals, the St. Louis Symphony Orchestra and Washington U...
Tour St. Louis Via Instagram
To quote Instagrammer Jeff Vines: "The reports are true -- St. Louis is dangerous. Dangerously beautiful!"