STyLe In The Press
Vines brothers stitch a new strategy at STL-Style
Jeff and Randy Vines, twin brothers who started STL-Style as a part-time side gig to their day jobs, have built their Cherokee Street store into a million-dollar business with retail apparel and custom orders for corporate clients. They reflected on the past year and the year ahead.
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Pre-2020, STL Stylehouse was best known as the city’s go-to spot for whimsical and civic-prideful T-shirts and similar apparel. And while that’s still the case, Stylehouse has also become well-known for its entries into one of the year’s most booming new economies — the selling of face masks meant to slow the spread of COVID-19.
The twin brothers sell sassy St. Louis-themed T-shirts, other apparel and corporate logo products, with a client list that includes the St. Louis Cardinals, the St. Louis Symphony Orchestra and Washington U...