STyLe in the Press
Don't go into STL Style with a tight budget. Not because its prices are high, but because it's hard not to want to buy everything in the store. The self-described "original St. Louis culture shop" has city- and neighborhood-centric tees and gifts that'll make you say, "That's so St. Louis." You can stick its Saint Fuckin Louis stickers practically anywhere, and any item from its City of St. Louis Collection...
Vines brothers stitch a new strategy at STL-Style
Jeff and Randy Vines, twin brothers who started STL-Style as a part-time side gig to their day jobs, have built their Cherokee Street store into a million-dollar business with retail apparel and custom orders for corporate clients. They reflected on the past year and the year ahead.
Money Talks: The identical twins running a hometown business
Jeff and Randy Vines are 44-year-old identical twins. They’re also the creators and co-owners of STL-Style, a St. Louis apparel store that has become a destination for locals and tourists alike.
BEST CLOTHING BOUTIQUE STAFF PICK
Pre-2020, STL Stylehouse was best known as the city’s go-to spot for whimsical and civic-prideful T-shirts and similar apparel. And while that’s still the case, Stylehouse has also become well-known for its entries into one of the year’s most booming new economies — the selling of face masks meant to slow the spread of COVID-19.
The twin brothers sell sassy St. Louis-themed T-shirts, other apparel and corporate logo products, with a client list that includes the St. Louis Cardinals, the St. Louis Symphony Orchestra and Washington U...