This city is an original, and every corner tells a story. From Downtown to Dogtown, Patch to Penrose, Saint Louis is both a work in progress and a work of art. We are particularly enchanted by four-family flats, dudes in leisure suits, cobblestone alleys, graffiti walls, MetroLink trains, toasted ravioli, that muddy river, and the 249 years worth of soul packed into this city's streets. Why? Well, because it's Saint Louis, that's why.
This town is overflowing with idiosyncrasies, and that unique local flavor should be a source of pride, not embarrassment.
So in 2001, we made it our mission to create a new line of apparel that reflects this seasoned old city as we see it. There are enough t-shirts out there that cater to tourists. STL-Style is all about striking a chord with the natives. We rolled out a few early designs with references to Saint Louis neighborhoods and inside jokes and it snowballed from there.
Two years later: enter designer Kadie Foppiano, whose help we enlisted to take our ideas and transform them into colorful expressions of civic pride. Since beginning this venture, STL-Style has grown from a basement t-shirt shop to a bona fide force in the local scene. Today, after 10 years in business, STL-Style has polished its act. With a talented and dedicated team of cohorts, a fully functioning storefront in South St. Louis, more than 50 t-shirts, underwear, hats, onesies, messenger bags, stickers and additional products in the pipeline, we are taking our love for the City of Saint Louis to a whole new level. And we thank you for helping us get there.
For too long, the Red Brick Mama has been overlooked, misjudged and underappreciated. But today, a renewed spirit is emerging. Inspired by our passion for the Gateway City, we are doing our part to put the STL back in STyLe!